Party Conversion

advancedanalytics

Client challenges

Project scope

Our client is an American retail giant who wanted to understand the time taken by a prospective customer on their e-commerce website to convert into a purchase.

Solution

Tracking conversions

Datametica built a solution considering the following factors

  • View to purchase
  • Add to purchase

This solution could also track Micro conversions like:

  • Time is taken from view to alternative image
  • Alternative Image to Add
  • Favorite Brands
  • Preferred Departments

Benefits

tracking
Conversion rate tracked
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Effective sales

Micro conversions pushed sales

growth
Revenue increase
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Tools / Technologies
  • Pig
  • Hive
  • Datameer
  • Shellscript
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