Mobile Coupon Analysis
The world’s largest burger fast-food chain, based in North America, was running campaigns to increase sales by offering coupons to be redeemed through its newly introduced Mobile App. It was a challenge to analyze the effectiveness of this campaign, as the coupon redemption data had to be analyzed by integrating with millions of sales transactions.
Mobile coupon analysis
Datametica was involved in building a mobile coupon analysis solution using the Big Data platform. The data had to be sourced/ingested and processed applying complex business rules to identify and analyze the effectiveness and usage of the mobile coupons.
The marketing team was able to analyze the effectiveness of the promotions
Facilitated the design of more productive campaigns/promotions
Enabled personalize / targeted interaction and campaigns based on the usage patterns of coupons
Facilitated Upsell and Cross-sell
Tools / Technologies
- Hadoop Ecosystem - Cloud Based
- AWS cloud