Food & Beverages

Mobile Coupon Analysis

Client challenges Project Scope The world’s largest fast-food chain, based in North America, was piloting a new mobile app and running campaigns to increase sales by offering coupons to be redeemed through the Mobile App. The challenge was to analyze the effectiveness of this campaign, including analysis of the coupon redemption data along with many millions of rapidly changing sales transactions. This could not be done on a timely basis on Teradata. Solution Mobile coupon ...
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/ Food & Beverages, Stories

Offload ETL/ELT from Netezza

Client challenges Project Scope Our client is recognized as world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. The client was facing major latency issues in processing data using the legacy ETL and data warehouse tools, such as DataStage and Netezza. Solution Migrating data Datametica helped the client to migrate data processing from Netezza and DataStage to a Hadoop ecosystem. The effort involved identifying ...
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/ Food & Beverages, Stories
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