Email Redesign

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Client Challenges

Project Scope

Our client is a large US retailer. The client used to send personalized recommendation emails to their customers, however, the recommendations were becoming stale when the customers have not checked the emails on a timely basis. In addition, there was a capacity limitation using legacy email blast capability.

Solution

Recommendation emails

Datametica developed a solution in which recommendation emails contained a link that would take them to the most recent recommendation of the day, solving the challenge of stale recommendations. Also, Datametica enabled them to blast an unlimited number of emails per day.

Benefits

growth
Amount increase

Increased throughput

 

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Relevance

Always fresh and relevant recommendations and offers

 

costsavings
Increased sales

Increased sales conversion

 

 

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Connecting to customers

Better connect with customers

 

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Email campaigns

Much bigger email campaigns while still tracking at the individual consumer level

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