Email Redesign – Recommendation

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Client challenges

Project scope

Our client, an American retail giant, used to send personalized recommendation emails to customers, which ran the risk of getting stale if the customers didn’t view them on time. The email blasting capacity was limited to 10,000 per day.

Solution

Recommendation Email

Datametica developed a solution in which recommendation emails contained a link which would take them to the updated recommendation of the day, thus solving the challenge of stale recommendations. We also enabled the client to blast a very high number of emails per day.

Benefits

stockexchange
Increased Throughput
growth
Increased sales conversion
customer
Better connect with customers
magic
Tools / Technologies
  • Java
  • Pig
  • Hive
  • Weblogic
  • Berkeley DB
  • Spring
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