Our client is a large US consumer company who wanted a summary of their customer's interest in various products.
Datametica built a solution to do such customer profiling. This solution can trace the history of customer’s interest in a specific product which could be used for more conversions. This database is built on clickstream summary and customer transaction.
Increased Conversion rate of a product for a specific customer
Comparative analysis of the interest of a customer in a product
Customer Behavior and preference tracking
Improved targeted interactions