Customer conversion
Client
US e-commerce
Our client is a large US e-commerce entity.
Challenges
Project scope
Through their E-Commerce website, the client wanted to understand the time taken by a prospective customer to convert into a purchase.
Approach
Factors
Datametica built a solution considering the following factors:
- Click path for 'view to purchase'
- Click path for 'add to purchase'
Solution
Tracking micro conversions
This solution could also track micro conversions like:
- Time taken from view to alternative image
- Alternative click paths for 'add to cart'
- Favorite brands tracking
- Shopping department and product preferences
Benefits
Tracking
Conversion rate tracking
Micro conversions
Micro conversions pushed to sales
Revenue increase
Measurable revenue increase