Customer conversion

abandonedcart

Client

US e-commerce

Our client is a large US e-commerce entity.

Challenges

Project scope

Through their E-Commerce website, the client wanted to understand the time taken by a prospective customer to convert into a purchase.

Approach

Factors

Datametica built a solution considering the following factors:

  • Click path for  'view to purchase'
  • Click path for 'add to purchase'

 

Solution

Tracking micro conversions

This solution could also track micro conversions like:

  • Time taken from view to alternative image
  • Alternative click paths for 'add to cart'
  • Favorite brands tracking
  • Shopping department and product preferences

Benefits

tracking
Tracking

Conversion rate tracking

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Micro conversions

Micro conversions pushed to sales

growth
Revenue increase

Measurable revenue increase

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