Our client is a US consumer firm who wanted to track minor details of clickstream data such as product searches, search details, sort details, details of alternative image view, number of sessions, time spent per session, details of channel such as online or store and devices, such as mobile, desktop, tablet.
Datametica built a platform to summarize clickstream details in a dashboard.
Fine-grained tracking of customer interests
Customer behaviour tracking
Customer behavior tracked for E-Commerce
Improved targeted interactions