Clickstream Summary

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Client Challenges

Project Scope

Our client is a US consumer firm who wanted to track minor details of clickstream data such as product searches, search details, sort details, details of alternative image view, number of sessions, time spent per session, details of channel such as online or store and devices, such as mobile, desktop, tablet.

Solution

Platform

Datametica built a platform to summarize clickstream details in a dashboard.

Benefits

customer
Interest tracking

Fine-grained tracking of customer interests

 

 

business
Customer behaviour tracking

Customer behavior tracked for E-Commerce

 

 

mail
Better interactions

Improved targeted interactions

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