Clickstream Summary

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Client challenges

Project scope

Our client is an American retail giant who wanted to track minor details of clickstream data like refinements, search details, sort details, details of alternative image view, the number of sessions, time spent per session, details of a channel like mobile, desktop, tablet, etc.

Solution

A platform

Datametica built a platform to summarize all the required clickstream details. This summary also had information on events of a particular product for reporting.

Benefits

tracking
Tracking Customer Interests
customer
Tracking behaviour

Customer behavior tracked for E-commerce

magic
Tools / Technologies
  • Pig
  • Hive
  • Datameer
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