Our client is a US E-Commerce company who wanted to perform analytics on the clickstream data in real time and ad hoc.
Big Data layer
Datametica built a foundational big data layer to enable analytics on the clickstream data. The data is ingested in real time. Then the data is cleansed and a single unified and denormalized layer is built using different lookup tables and files. This denormalized layer is accessed to carry out analytics.
Delivers summaries in real time
Streaming data analytics
Ability to run analytics on streaming data
Able to send relevant and targeted recommendations to customers