Clickstream Analytics


Client challenges

Project scope

Our client is one of the biggest retailers in Europe and US. The client wanted Datametica team to help in building a visualization platform to analyze their E-Commerce data at a more detailed level than previously possible.


Enterprise Data Hub

The client's Coremetrics platform generates only aggregated data files which capture clickstream data from the e-Commerce channel. The objective of this project was to build the Enterprise Data Hub (EDH) and enable fully detailed real-time clickstream feeds. KPIs are represented on a custom-built dashboard and the data sets are made available through a web interface for ad-hoc analysis.


KPI Dashboard

Custom KPI dashboard for detailed management report


Model experiments

Ability to experiment with models and validate results using the more detailed data available


Deeper analysis

Deeper analysis with additional data sets leading to 2% growth in order conversion rate


Better web-site

Improved website experience and page layouts