Our client is one of the biggest retailers in Europe and US. The client wanted Datametica team to help in building a visualization platform to analyze their E-Commerce data at a more detailed level than previously possible.
Enterprise Data Hub
The client's Coremetrics platform generates only aggregated data files which capture clickstream data from the e-Commerce channel. The objective of this project was to build the Enterprise Data Hub (EDH) and enable fully detailed real-time clickstream feeds. KPIs are represented on a custom-built dashboard and the data sets are made available through a web interface for ad-hoc analysis.
Custom KPI dashboard for detailed management report
Ability to experiment with models and validate results using the more detailed data available
Deeper analysis with additional data sets leading to 2% growth in order conversion rate
Improved website experience and page layouts