Clickstream Analytics – Visualisation Project
Our client is one of the biggest retailers in Europe and the US. The client wanted us to build a visualization platform to analyze their e-commerce data.
Enterprise Data Hub
The client's Coremetrics platform generates 16 aggregated data files which capture clickstream data from the e-commerce channel. The objective of this project was to build the Enterprise Data Hub (EDH) and enable daily feed post production date. Based on the available data sets, KPIs are represented on a custom built dashboard and the data sets are made available through a web interface for ad-hoc analysis.
Custom KPI dashboard for weekly management report
Experiments with various models and validation of various results using the data available for analytics
Improved website experience and page layouts
Tools / Technologies
- Hadoop Ecosystem
- Hive / HBase
- Shell Scripting
- Spring MVC
- JQuery / Angular JS / Bootstrap