Click Path Analytics

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Client

Large US company

Our client is a large US entity.

Challenges

Project Scope

The client wanted to increase their E-Commerce website sales by tracking the click path of their customers and performing analytics on that data.

Solution

Comparative analysis

Datametica implemented a solution that helped our client understand the click path followed by an analysis of customers who make a purchase. A comparative analysis is carried out with the click path of the customers who don't make a purchase so that such customers can be helped in navigating the website in a similar manner for sales conversion. and drive a recommendation engine.

Solution

Upselling & Analytics

The two ways that Datametica devised for this conversion are:

  • Upselling: rack top landing pages (the first page on the site the customer sees) and top fall out pages (where customer exists the site). Then use recommendation engine machine learning to attract customers to suitable and attractive offers.
  • Analytics: Several new metrics made available, including comparative study of average clicks per session vs. average session duration

Benefits

growth
Sales increase

Measurably increased sales from existing and new customers

 

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Improved website experience

 

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Response time

Improved website response time

 

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Customer retention
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